Running a clothing store can be lucrative, but only if you can attract enough people through the door. A high percentage of people that go into a clothing store are there to browse. People like to look around before they buy. So, fashion stores have to make sure that they attract as many passers-by in, as possible.
Fortunately, there are plenty of relatively easy ways to do exactly that. The ideas we share below are not expensive or complicated to implement. Yet, they are all tried, tested, and effective.
Tap into the power of digital screens
Most retailers use digital screens. They are a great way of drawing customers’ attention to special offers. But relatively few of them are fully aware that it is possible to increase foot traffic with digital signage. If you are allowed to set up banners outside your store it is possible to use digital sandwich boards. They are stands that have a battery built into the bottom, on which you can mount a digital screen. If you want to, you can have a screen on both sides of the stand. Once you have it set up you can display anything you want on them.
Attract shoppers in by advertising the clothing they need
On a sunny Saturday, you can advertise your summer streetwear collection. If it is a wet afternoon, you can switch the display to tempt people to come in to buy a coat, umbrella, or warm jumpers.
Tailor your adverts to appeal to certain shopper demographics
If you have a store in a mall, you will no doubt have noticed that different demographics shop at different times of the day. You can tap into this fact to make the advertising more attractive to the majority of people who are passing your store, at certain times of the day.
For example, if kids are in the habit of hanging around in the mall after school, advertising clothing that will appeal to them makes sense. They may not buy there and then, but when they get their weekly allowance there is a strong chance they will come back and buy something that caught their eye. During mid-morning hours when there are more older shoppers around, change things up and highlight clothing that is more likely to appeal to them. You can learn more about creating advertising to appeal to specific demographics, you can do so here.
If you are still unsure of the wording and type of graphics you should be using on your digital sandwich boards, just click here. When you do, you will be taken to an article that explains how to get the most out of this advertising medium. It is written with physical sandwich boards in mind, but the advice given applies equally to digital ones.
Run and advertise in-store events
People enjoy something different, so hosting events is a good way to attract passers-by. It could be a demonstration, a fashion show, or the chance to spend 45 minutes with a personal shopper. Whatever event you host, use your digital sandwich board to advertise the event.
Run flash sales
On days where very few people are coming in, consider running flash sales. For example, 15% off of everything between 10 and 11 am. The sale can be advertised on your digital screens. If you want, you can also send someone out of the store with leaflets. A lot of printers offer 1-hour printing services, which makes it possible to include the date on the leaflets.
Getting customers to come into your store more regularly
Increasing footfall does not necessarily mean attracting more passers-by to your shop. Getting people who have shopped with you before to come back more often is also an effective way to increase overall footfall. If you have online customers, run a loyalty scheme, or send out a newsletter to a mailing list you have an excellent opportunity. It is not difficult to send out an email, SMS, or WhatsApp message to them. You can also share details of these events via social media.
Research shows that people buy more when they shop in a store than when they shop online. This is mostly because they are far more likely to pick up something they did not plan to buy. So, even if you sell via the internet, it makes sense to find ways to attract more people into your physical stores.
Once your customers are in your store, it is important to have the story layout make sense. For ways to set up your retail store layout and the reasons why, please see the accompanying infographic below.
Provided by Accurate Metal Fabricating – steel fabricators