10 Business Benefits of Video Conferencing

Video conferencing is here to transform the way we do business. If you’re wondering what video conferencing is, simply put, it’s a method of communication that allows users from different geographical locations to hold face-to-face meetings without being together in a single location.

We’re here to tell you about the top 10 business benefits and advantages of video conferencing. If you’re interested in finding out more, keep on scrolling.

1.      Video conferencing saves time

In the world of business, time is money. This means that time management is one of the crucial things many businesses prioritize because it allows them to achieve their goals and grow the business faster.

One of the benefits of video conferencing is precisely the amount of time saved on commuting. In-person meetings and conferences take time to organize, coordinate and they last for hours. With video conferencing, there is no need for travel or much preparation. You can connect with people from all around the world from the confines of your own home.

All you need is the necessary equipment and the exact time of the meeting. So, that means no time wasted at all.

2.      Video conferencing saves money

Organizing face-to-face meetings costs money – commute money, money spent on refreshments, and setting up meetings also costs money. All in all, costs just keep adding up when it comes to traditional meetings.

Another benefit of video conferencing is that it saves money. Once again, online meetings don’t require traveling – which means money saved on travel, they also don’t require additional organizational expenses. According to recent research, businesses all around the world could save over 33.000 dollars per year by video conferencing.

3.      Video conferencing is more sustainable

In addition to saving time and money, video conferencing has also reduced carbon emissions. Many large businesses have been criticized for their carbon footprint on the environment. With the rise of video conferencing and the decline in air, road, and maritime traffic, carbon emission has significantly declined.

In 2020, as a result of COVID-19, carbon emissions fell by 6.4%. All these only solidify the fact that video conferencing is much greener compared to traditional meetings and conferences.

4.      Video conferencing improves communication

Remote working, freelancing, and telecommunicating have become easy with the help of video conferencing. Up until now, communication between teams who have been geographically separated was difficult, to say the least.

Now, with video conferencing, teams, regardless of their geographical position, are always in touch. No more waiting for answers to tricky questions, all you have to do now is schedule a quick video call and move on with your project.

5.      Video conferencing is more engaging and humanizing

Can you connect with someone you don’t see? Take phone calls or emails, for example, you don’t see the person you’re are communicating with – which means that you feel disconnected from this person – a teammate or other member of the meeting.

Body language and face-to-face conversations can affect the nature of the meeting a lot. People show their emotions through facial expressions, body language – simply put, you can learn a lot more when you see someone than just when you hear them or write to them.

This is why video conferencing is more engaging and humanizing, you can see the other person and feel more connected to them.

6.      Video conferencing improves attendance

You’ll never have more flexibility than with video conferencing and that’s precisely what improves the meeting attendance. In-person meetings are challenging to organize – coordinating busy schedules to bring everyone to a meeting is sometimes next to impossible.

With video conferencing, there are no such challenges. Their flexibility improves attendance and it also enables non-attendees to record meetings and discussions and later watch them.

7.      Video conferencing helps employee retention

What’s the secret when it comes to employee retention? Employee retention can be achieved by fostering a positive work atmosphere, good pay, and benefits, as well as a healthy work-life balance. Businesses that offer all of these are more likely to retain their employees.

Video conferencing, as we mentioned, offers flexibility that employees like – they have control over their working hours, work and life balance, and the ability to be more connected to their teammates and coworkers.

8.      Video conferencing provides structure to the meetings

Yet another benefit of video conferencing is the structure it provides to meetings. People from all around the world are attending these conferences and they don’t have time to lose on idle chit-chat.

That’s why meetings need to be well-defined and organized even before the call is made. This is why these types of meetings are more productive and more likely to stick to an agenda.

9.      Video conferencing improves value and reduces redundancy

Businesses are slowly replacing their web conferencing and legacy audio providers since finding value in real-time video conferencing, audio, chat, screen-sharing, live-streaming, and so on.

Investing in collaboration tools and solutions is the right way to go as collaboration is the key to a more productive work environment.

10. Video conferencing gives you a competitive advantage

When you put together all the advantages of video conferencing – saving time and money, improving communication between coworkers, retaining employees, and even reducing the carbon footprint – you can easily get more done and grow your business faster. This all gives your business a competitive advantage.

When you take a look at it, it seems like the future is here. What was once unimaginable has become an everyday routine. Video conferencing no longer requires expensive equipment and expertise. You and your business, no matter how big or small, can be connected with the whole world with just one click.