Even though we live in a digital age, print marketing isn’t dead. Actually, effective print marketing strategies can make a world of difference for online businesses. It seems that certain physical elements of print marketing such as business cards, posters, flyers, and similar evoke the feelings of security, professionalism, customer-oriented business and romanticised nostalgia. All that is bound to lead potential consumers your way as you utilize print marketing to grow your brand’s reach further and further.
Printed Materials Are Simply More Enjoyable
It’s true that we all spend a lot of our time staring at the screens of our devices, but that’s precisely the reason why “monitor fatigue” is a thing. Even younger demographics look for ways to unplug after all day at their computers, tablets and phones, let alone older ones.
Essentially, 2017 study confirms that 73% of people find printed materials to be rather refreshing and truly enjoyable in this digital age. Reading from print seems to be more pleasant and relaxing compared to reading from an electronic device. This is where the success of print marketing lies, even when it comes to marketing an online business.
Print Is Still a Professional Staple
Just because it’s so easy and, more importantly, essential to take your business online doesn’t mean that actual physical print materials lost their meaning in the business world. Actually, items such as business cards, brochures and sales sheets are still a big must-have when it comes to business offices and networking opportunities.
What’s more, using the printed materials in your marketing strategy will allow you to get your own brand a lot closer to the end-user, and spread your brand message clearly. With print marketing, people are able to bring a piece of your brand home with them, which is exactly why this form of exposure cannot and should not be neglected.
Print Offers the Beauty of Personalization
Of course, you can still personalize emails and even do your best to let your brand’s creativity show through your website and official brand design. However, it’s also true that a lot of people these days are so overwhelmed with online marketing wherever they look, that even amazing websites fail to impress them sometimes. Not to mention that only a small percentage of leads actually open their emails.
On the other hand, print marketing can be personalized even more than an actual email or social media campaign. You have the power to relay your message in the most effective customer-oriented manner. And the best thing about this? With printed materials such as postcards and flyers for example, you can count on consumers actually checking them out, as there’s no danger associated with opening emails such as spam and viruses.
Print Marketing Essential for Packaging
Print marketing is not just about promotional materials. Using print to personalize and brand your packaging can transform an ecommerce business, for instance. Receiving branded packaging considerably improves customer satisfaction and can actually boost loyalty. Taking this extra step is viewed as an extra care for the consumers, which is always appreciated and worth the investment in the long run.
Send Out Coupons to Get People Online
Sometimes, sending coupons online can get a bit confusing and not all potential buyers will feel comfortable trying to use them with certainty. On the other hand, print marketing allows you to send out actual coupons to them, which is an easy way to get them to visit your website or online shop as well. Printed coupon is easy to read and rather impactful, so that there’s no mistake of how to use it or whether it’s valid or not. Of course, don’t hesitate to make the most out of action words in your calls-to-action as well.
Communicate Your Brand Message Clearly
Even if you have an amazing story to tell, sometimes it won’t reach the majority of your target audience if you only try to share it online. People visiting your website might just glance over it. Social media is the best bet, but with so many ads on social media channels these days, this practice won’t be enough. Still, utilizing print marketing for this purpose seem to show better results. Even though everything can be found online these days, the reach of offline marketing can be huge thanks to the distribution of your printed materials to offices and waiting rooms.
While it’s clear that print marketing is still alive and kicking, keep in mind that the best results will come from effective combination of both offline and online marketing efforts. In that respect, consider the direction you want to take your business to in order to come up with the best online and offline marketing practices to grow your brand’s reach, familiarize your business with potential consumers and generally establish image and trustworthiness for your online endeavour.